Bastian Santos

I’m a conceptualizer, strategist, leader and a firm believer in communicating creatively yet effectively.

From watching YouTube tutorials to creating campaigns for multinational brands.

Seventeen years of work, on one page. The Story.

It started in 2009, with no title, just clients who trusted me before I trusted myself. Freelancing for Grupo Éxito, Sura, and Datalytics taught me discipline without an agency behind me. Along the way, entrepreneurs came with ideas on napkins and left with full brands.

Then I stopped asking how a piece looked and started asking what it said. That shift took me into advertising, where I spent nearly eight years, mostly at Culture Group, leading creative for brands that needed more than catchy posts. They needed ideas built to grow.